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소비의 후광효과에 대한 연구 : 브랜드와 캐릭터를 중심으로

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Authors
전상민
Advisor
여정성
Issue Date
2001
Publisher
서울대학교 대학원
Keywords
후광효과호의적 이미지신념태도구매의사halo effectpositive imagebeliefattitudepurchasing intention
Description
학위논문(석사)--서울대학교 대학원 :소비자학과,2001.
Language
Korean
URI
http://dcollection.snu.ac.kr:80/jsp/common/DcLoOrgPer.jsp?sItemId=000000065507

http://hdl.handle.net/10371/30284
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College of Human Ecology (생활과학대학)Dept. of Consumer and Child Studies (소비자아동학부)Theses (Master's Degree_소비자아동학부)
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