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전문홈쇼핑채널 광고의 기만성에 대한 규제 개선방안 연구 : 소비자평가, 심결 및 피해사례분석을 중심으로 : (A)Study of improvements of regulatory alternatives on the misleading effects of TV Home-Shopping Channels : focusing on consumer survey, government assessments and consumer damage cases analysis
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- Authors
- Advisor
- 여정성
- Issue Date
- 2005
- Publisher
- 서울대학교 대학원
- Keywords
- 전문홈쇼핑채널 광고의 기만성 ; misleading effects of TV Home-Shopping Channels ; 전문홈쇼핑채널 광고규제 ; regulation of TV Home-Shopping Channels
- Description
- 학위논문(석사)--서울대학교 대학원 :소비자학과,2005.
- Language
- Korean
- URI
- http://dcollection.snu.ac.kr:80/jsp/common/DcLoOrgPer.jsp?sItemId=000000050881
https://hdl.handle.net/10371/42941
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