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IMT-2000 서비스 예상 이용자의 행태 분석
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- Authors
- Issue Date
- 2001-03
- Publisher
- 서울대학교 경영연구소
- Citation
- 경영논집, Vol.35 No.1, pp. 75-85
- Keywords
- 75-85
- Description
- 2001-03
- Abstract
- This paper explores user behavior of forthcoming IMT-2000 services, mostly focusing on
the usage of multi-media contents, integration of wire & wireless telephony and global access
system.
Empirical data analysis focuses on the user behavior of existing mobile service users, their
awareness of forthcoming IMT-2000 services and other related variables of IMT-2000
services and proceeds to forecast consumer need and expected usage of the services based on
this data. This approach seems to be reasonable because most of IMT-2000 service users are
expected to migrate from existing cellular phone & PCS services.
Finally, researchers conclude that the Spattern of user explosion, which was commonly
observed at the developing stage of existing telecommunication markets, will apply fairly well
to this newly coming IMT- 2000 services, assuming the migration of existing telecom service
users.
- ISSN
- 1229-0491
- Language
- Korean
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