집합재(Collective Goods)가 가상커뮤니티(Virtual Community) 활동에 미치는 영향

Abstract

With the emergence of new communication technologies, virtual communities now

became an important part of our lives. A virtual community is defined as a group of people

with common interests and needs who interact with each other via computer network in

cyberspace. In this research, we empirically investigated how collective goods affect the

member satisfaction and activity of virtual communities. Collective goods are goods that

cannot be produced individually but that can be produced as a group. Based on literature

survey, we classified collective goods into 5 types: social network, communion, knowledge,

experience, and transaction. All types of collective goods except transaction positively affected

the satisfaction of virtual communities, while social network, knowledge, and experience

positively affected the activity of virtual communities.