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假想環境에서의 連結마케팅에 關한 硏究 : Relationship marketing in virtual environments
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- Authors
- Advisor
- 임종원
- Issue Date
- 1996
- Publisher
- 서울大學校 大學院
- Keywords
- Virtual environments ; 가상환경 ; Virtual marketing system ; 가상마케팅시스템 ; Relationship marketing ; 연결마케팅 ; Consumer partnership ; 대고객 파트너쉽 ; Virtual community ; 가상공동체
- Description
- 학위논문(박사)--서울大學校 大學院 :經營學科 經營學專攻,1996.
- Language
- Korean
- URI
- http://dcollection.snu.ac.kr:80/jsp/common/DcLoOrgPer.jsp?sItemId=000000082657
https://hdl.handle.net/10371/49129
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