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未來出現製品 情報가 消費者 期待와 選好에 미치는 影響에 關한 硏究 : Empirical investigation of the effect of forthcoming phantom product information on consumer expectation and preference
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.advisor | 김원수 | - |
| dc.contributor.author | 이규현 | - |
| dc.date.accessioned | 2010-02-04T01:16:43Z | - |
| dc.date.available | 2010-02-04T01:16:43Z | - |
| dc.date.copyright | 1995. | - |
| dc.date.issued | 1995 | - |
| dc.identifier.uri | http://dcollection.snu.ac.kr:80/jsp/common/DcLoOrgPer.jsp?sItemId=000000084964 | kog |
| dc.identifier.uri | https://hdl.handle.net/10371/49143 | - |
| dc.description | 학위논문(박사)--서울大學校 大學院 :經營學科 經營學專攻,1995. | ko |
| dc.format.extent | viii, 187 p. | ko |
| dc.language.iso | ko | ko |
| dc.publisher | 서울大學校 大學院 | ko |
| dc.subject | 미래출현제품 정보 | ko |
| dc.subject | 유령제품 | ko |
| dc.subject | 혁신채택과 확산 | ko |
| dc.subject | 소비자 기대 | ko |
| dc.subject | 선호 불확실성 | ko |
| dc.title | 未來出現製品 情報가 消費者 期待와 選好에 미치는 影響에 關한 硏究 | ko |
| dc.title.alternative | Empirical investigation of the effect of forthcoming phantom product information on consumer expectation and preference | ko |
| dc.type | Thesis | - |
| dc.contributor.department | 經營學科 經營學專攻 | - |
| dc.description.degree | Doctor | ko |
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