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消費經驗의 儀禮化와 購買行動과의 關係에 관한 硏究 : Ritualization of consumption experience and buying behavior
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- Authors
- Advisor
- 임종원
- Issue Date
- 1995
- Publisher
- 서울大學校 大學院
- Keywords
- 의례 ; Ritual ; 의례화 ; Ritualization ; 문화 ; situation effect ; 상황효과 ; fashion marketing ; 패션마케팅 ; consumer behavior
- Description
- 학위논문(박사)--서울大學校 大學院 :經營學科 經營學專攻,1995.
- Language
- Korean
- URI
- http://dcollection.snu.ac.kr:80/jsp/common/DcLoOrgPer.jsp?sItemId=000000084960
https://hdl.handle.net/10371/49144
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