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유명 옹호인(celebrity endorser)의 광고효과에 관한 연구 : VisCAP모형의 검증을 중심으로 : Effectiveness of celebrity endorser in TV commercials : an empirical test of VisCAP model
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.advisor | 차배근 | - |
| dc.contributor.author | 남인용 | - |
| dc.date.accessioned | 2010-02-22T06:56:44Z | - |
| dc.date.available | 2010-02-22T06:56:44Z | - |
| dc.date.copyright | 1998. | - |
| dc.date.issued | 1998 | - |
| dc.identifier.uri | http://dcollection.snu.ac.kr:80/jsp/common/DcLoOrgPer.jsp?sItemId=000000074515 | kog |
| dc.identifier.uri | https://hdl.handle.net/10371/57148 | - |
| dc.description | 학위논문(박사)--서울대학교 대학원 :언론정보학과,1998. | ko |
| dc.format.extent | viii, 134 p. | ko |
| dc.language.iso | ko | ko |
| dc.publisher | 서울대학교 대학원 | ko |
| dc.subject | 유명 옹호인 | ko |
| dc.subject | celebrity endorser | ko |
| dc.subject | 광고 효과 | ko |
| dc.subject | advertising effectiveness | ko |
| dc.subject | 상품 인지 | ko |
| dc.subject | brand awareness | ko |
| dc.subject | 상품 태도 | ko |
| dc.subject | brand attitude | ko |
| dc.subject | 가시성 | ko |
| dc.subject | visibility | ko |
| dc.title | 유명 옹호인(celebrity endorser)의 광고효과에 관한 연구 : VisCAP모형의 검증을 중심으로 | ko |
| dc.title.alternative | Effectiveness of celebrity endorser in TV commercials : an empirical test of VisCAP model | ko |
| dc.type | Thesis | - |
| dc.contributor.department | 언론정보학과 | - |
| dc.description.degree | Doctor | ko |
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