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스포츠 소재 광고의 효과분석 : 스포츠관여도, 제품관여도, 성별, 인지감성 개인차를 중심으로
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- Authors
- Advisor
- 강준호
- Issue Date
- 2003
- Publisher
- 서울대학교 대학원
- Keywords
- 스포츠 ; Sport ; 광고 ; Advertisement ; 관여도 ; Involvement
- Description
- 학위논문(석사)--서울대학교 대학원 :체육교육과,2003.
- Language
- Korean
- URI
- http://dcollection.snu.ac.kr:80/jsp/common/DcLoOrgPer.jsp?sItemId=000000058826
https://hdl.handle.net/10371/59910
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