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스포츠팀 브랜드 이미지와 팬 관여도가 모기업 브랜드 이미지에 미치는 영향

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Authors
허수영
Advisor
강준호
Issue Date
2009
Publisher
서울대학교 대학원
Keywords
프로스포츠Professional sports프로농구pro-sports팀 브랜드basketball이미지league모기업teambrandimage
Description
학위논문(석사) --서울대학교 대학원 :체육교육과,2009.2.
Language
Korean
URI
http://dcollection.snu.ac.kr:80/jsp/common/DcLoOrgPer.jsp?sItemId=000000037454

http://hdl.handle.net/10371/60018
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College of Education (사범대학)Dept. of Physical Education (체육교육과)Theses (Master's Degree_체육교육과)
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