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고객 만족과 지각된 가치 및 지각된 전환비용이 전환의도에 미치는 영향-CMA서비스를 중심으로 : (A) study on the Effects of Perceived value, Customer satisfaction, Perceived Switching cost on the switching intention-mainly on CMA service
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.advisor | 이유재 | - |
| dc.contributor.author | 정동욱 | - |
| dc.date.accessioned | 2010-05-07 | - |
| dc.date.available | 2010-05-07 | - |
| dc.date.copyright | 2010 | - |
| dc.date.issued | 2010 | - |
| dc.identifier.uri | http://dcollection.snu.ac.kr:80/jsp/common/DcLoOrgPer.jsp?sItemId=000000032970 | kog |
| dc.identifier.uri | https://hdl.handle.net/10371/64409 | - |
| dc.description | 학위논문(석사) --서울대학교 대학원 :경영학과(마케팅전공),2010.2. | ko |
| dc.format.extent | 58장 | ko |
| dc.language.iso | ko | ko |
| dc.publisher | 서울대학교 대학원 | ko |
| dc.subject | CMA | ko |
| dc.subject | CMA | ko |
| dc.subject | 지각된 가치 | ko |
| dc.subject | Switching Intention | ko |
| dc.subject | 전환의도 | ko |
| dc.subject | Switching Cost | ko |
| dc.subject | 전환 비용 | ko |
| dc.title | 고객 만족과 지각된 가치 및 지각된 전환비용이 전환의도에 미치는 영향-CMA서비스를 중심으로 | ko |
| dc.title.alternative | (A) study on the Effects of Perceived value, Customer satisfaction, Perceived Switching cost on the switching intention-mainly on CMA service | ko |
| dc.type | Thesis | - |
| dc.contributor.department | 경영학과(마케팅전공) | - |
| dc.description.degree | Master | ko |
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