중남미진출 한국기업의 현지화가 기업성과에 미치는 영향:미시자료 분석

Abstract

The Purpose of this paper is to analyze the relationship between localization and performance of Korean corporations in Latin America. The empirical findings show that localization has a positive coefficient but statistical insignificance. Among the factors affecting corporate sales, only two variables such as introduction of new products and setting price have positive effects on corporate performances, And among variables affecting corporate net profits, only a variable of introduction of new products has a positive impact on corporate performances. JEL Classification: F0,F2, M1.