서울대학교 중앙도서관
S-Space 소개
My S-Space
로그인이 필요합니다.
Login

S-Space

Publications

Detailed Information

An empirical analysis on consumer adoption of mobile phone and mobile content in Korea

DC Field Value Language
dc.contributor.authorPark, Yuri-
dc.contributor.authorKim, Hyunnam-
dc.contributor.authorLee, Jongsu-
dc.date.accessioned2011-12-02T06:02:10Z-
dc.date.available2011-12-02T06:02:10Z-
dc.date.issued2010-
dc.identifier.citationINTERNATIONAL JOURNAL OF MOBILE COMMUNICATIONS; Vol.8 6; 667-688-
dc.identifier.issn1470-949X-
dc.identifier.urihttps://hdl.handle.net/10371/74976-
dc.description.abstractThis paper aims to empirically analyse consumer preference for mobile phone and mobile content. It is concerned with three issues: how users value the attributes of mobile phones the effects of demographic characteristics on the adoption of mobile content the relation between the adoption of mobile phone and mobile content. Discrete-choice model is used for analysing consumer choice data collected from the survey. The results show that touch-screen and full web browsers are preferred and the consumption pattern of mobile content is different according to individual characteristics. There arc significant correlations between the adoption of mobile phone and mobile content. Mobile phone that supports full browsing has positive correlations with mobile contents. The findings suggest that mobile phone with particular feature is needed to promote use of mobile content.-
dc.language.isoen-
dc.publisherINDERSCIENCE ENTERPRISES LTD-
dc.subjectmobile communication-
dc.subjectdiscrete-choice model-
dc.subjectempirical analysis-
dc.subjectmobile content-
dc.subjectconsumer adoption-
dc.subjectmobile phone-
dc.subjectconsumer preference-
dc.titleAn empirical analysis on consumer adoption of mobile phone and mobile content in Korea-
dc.typeArticle-
dc.contributor.AlternativeAuthor박유리-
dc.contributor.AlternativeAuthor김현남-
dc.contributor.AlternativeAuthor이종수-
dc.citation.journaltitleINTERNATIONAL JOURNAL OF MOBILE COMMUNICATIONS-
dc.description.citedreferenceHill SR, 2010, INT J MOB COMMUN, V8, P150, DOI 10.1504/IJMC.2010.031445-
dc.description.citedreferenceChen LD, 2008, INT J MOB COMMUN, V6, P32-
dc.description.citedreference*KISDI, 2008, 0809 KISDI-
dc.description.citedreferenceLiu MT, 2008, INT J MOB COMMUN, V6, P770, DOI 10.1504/IJMC.2008.019825-
dc.description.citedreference*NIPA, 2008, STUD GLOB DIG CONT I-
dc.description.citedreferenceOh SJ, 2008, INT J MOB COMMUN, V6, P217-
dc.description.citedreferenceWEI R, 2008, TELEMATICS INFORM, V25, P36-
dc.description.citedreferenceHsu CL, 2007, OMEGA-INT J MANAGE S, V35, P715, DOI 10.1016/j.omega.2006.03.005-
dc.description.citedreferenceIsiklar G, 2007, COMPUT STAND INTER, V29, P265, DOI 10.1016/j.csi.2006.05.002-
dc.description.citedreferenceBILJON J, 2007, ACM INT C P SERIES-
dc.description.citedreferenceOkazaki S, 2006, INFORM MANAGE-AMSTER, V43, P127, DOI 10.1016/j.im.2005.05.001-
dc.description.citedreferenceCARLSSON C, 2006, P 39 HAW INT C SYST-
dc.description.citedreferenceKOIVUMAKI T, 2006, INT J MOB COMMUN, V4, P418-
dc.description.citedreference*OECD, 2006, DIG BROADB CONT DIG-
dc.description.citedreferenceLu J, 2005, J STRATEGIC INF SYST, V14, P245, DOI 10.1016/j.jsis.2005.07.003-
dc.description.citedreferenceKim Y, 2005, APPL ECON, V37, P817, DOI 10.1080/0003684042000337398-
dc.description.citedreferenceBAUER HH, 2005, J ELECT COMMERCE RES, V6, P181-
dc.description.citedreferenceBOZTUG Y, 2005, 2005028 SFB-
dc.description.citedreferenceCARLSSON C, 2005, P 38 HAW INT C SYST-
dc.description.citedreference*OECD, 2005, DIG BROADB CONT MOB-
dc.description.citedreferenceBaltas G, 2004, EUR J OPER RES, V154, P144, DOI 10.1016/S0377-2217(02)00654-9-
dc.description.citedreferenceIshii K, 2004, TELECOMMUN POLICY, V28, P43, DOI 10.1016/j.telpo1.2003.07.001-
dc.description.citedreferencePAGANI M, 2004, J INTERACT MARK, V18, P46-
dc.description.citedreferenceROBERTS GK, 2004, P 37 HAW INT C SYST-
dc.description.citedreferenceSarker S, 2003, COMMUN ACM, V46, P35, DOI 10.1145/953460.953484-
dc.description.citedreferenceRice RE, 2003, TELECOMMUN POLICY, V27, P597, DOI 10.1016/S0308-5961(03)00068-5-
dc.description.citedreferenceKIM H, 2003, P 2 ANN WORKSH HCI R-
dc.description.citedreferenceMIDDLETON CA, 2002, P 23 INT C INF SYST-
dc.description.citedreferencePEDERSON P, 2002, SCANDINAVIAN J INFOR-
dc.description.citedreferenceWareham J, 2002, J ORG COMP ELECT COM, V12, P161-
dc.description.citedreferenceBaourakis G, 1996, EUR J OPER RES, V94, P321-
dc.description.citedreferenceMCCULLOCH R, 1994, J ECONOMETRICS, V64, P207-
dc.description.tc2-
dc.identifier.wosid000284241200004-
Appears in Collections:
Files in This Item:
There are no files associated with this item.

Altmetrics

Item View & Download Count

Show Simple Item Record
Find it @ SNU

  • mendeley

Items in S-Space are protected by copyright, with all rights reserved, unless otherwise indicated.

Share

qrcode
SNS Share