모바일 폰 광고 트렌드를 통해 살펴 본 소비 가치와 모바일 폰과의 관계 연구 - 국내 사례 분석을 중심으로

Abstract

This is a study on the relationship between consumption value and mobile phone, enabled by mobile phone TV commercial. As this study focuses on Korean Commercial, therefore it contributes only to Korean case studies. Examples used for analysis are TV commercial of Telecommunication companies, KT & SK telecom, and mobile phone brands, Samsung Ann ycall & LG Cyon, from 1995 to 2010. This study brings out how consumption value is affected by mobile phone trends (Design, technology and user interface). In order to discover the relationship between consumption value and mobile phone, a timeline that outlines the mobile phone advertisement trend was constructed.