S-Space College of Social Sciences (사회과학대학) Institute for Social Development and Policy Research (사회발전연구소) Development and Society Korea Journal of Population and Development Vol.25 No.1/2 (1996)
Conspicuous Consumption and Social Status in Korea: An Assessment of Reciprocal Effects
- Yoon, Jeong Koo; Seok, Hyun Ho
- Issue Date
- Korea Journal of Population and Development, Vol.25 No.2, pp. 333-354
- Characterizing conspicuous consumption as one of the salient social phenomena in
rapidly industrializing societies, we investigate the reciprocal relationship between conspicuous consumption and self evaluation of own social status in Korea. Data analyses of a sample of 531 Korean urban households confirm the following arguments: (1) Conspicuous consumption tends to inflate a household's self evaluation of its own social status beyond the social status determined by its other socioeconomic statuses (i.e., education, income, occupation, and wealth). (2) Inflated social status and conspicuous consumption reciprocally reinforce each other. That is, those households which consume conspicuously tend to inflate self evaluations of social status, the maintenance of which in turn requires more conspicuous consumption. Further implications are discussed in detail..
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