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Conspicuous Consumption and Social Status in Korea: An Assessment of Reciprocal Effects

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Authors
Yoon, Jeong Koo; Seok, Hyun Ho
Issue Date
1996-12
Publisher
Population and Development Studies Center, Seoul National University
Citation
Korea Journal of Population and Development, Vol.25 No.2, pp. 333-354
Abstract
Characterizing conspicuous consumption as one of the salient social phenomena in

rapidly industrializing societies, we investigate the reciprocal relationship between conspicuous consumption and self evaluation of own social status in Korea. Data analyses of a sample of 531 Korean urban households confirm the following arguments: (1) Conspicuous consumption tends to inflate a household's self evaluation of its own social status beyond the social status determined by its other socioeconomic statuses (i.e., education, income, occupation, and wealth). (2) Inflated social status and conspicuous consumption reciprocally reinforce each other. That is, those households which consume conspicuously tend to inflate self evaluations of social status, the maintenance of which in turn requires more conspicuous consumption. Further implications are discussed in detail..
Language
English
URI
http://hdl.handle.net/10371/85274
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College of Social Sciences (사회과학대학)Institute for Social Development and Policy Research (사회발전연구소)Development and SocietyKorea Journal of Population and Development Vol.25 No.1/2 (1996)
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