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Issue Date	Title / Author(s) / Citation	File
2005-06	Psychological Experience of Attitudinal Ambivalence as a Function of Manipulated Source of Conflict and Individual Difference in Self-Construal Park, Kiwan Seoul Journal of Business, Vol.11 No.1, pp. 65-76	view file
2009-12	스폰서십 목적 알림이 스폰서 태도에 미치는 효과에 관한 연구 박기완; 변은영 경영논집, Vol.43 No.1/4, pp. 133-163	view file
2019-01	The underdog trap: The moderating role of transgression type in forgiving underdog brands Kim, Yaeri; Park, Kiwan; Lee, Seojin Stacey Psychology and Marketing, Vol.36 No.1, pp.28-40	DOI
2022-06	Cause-related marketing of luxury brands: Nudging materialists to act prosocially Kim, Sukhyun; Park, Kiwan; Shrum, L.J. Psychology and Marketing, Vol.39 No.6, pp.1204-1217	DOI