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Character design and regional identity in Korea since the 1990's

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Issue Date
2016-10
Publisher
ICDHS
Citation
Blucher Design Proceedings, Vol.8 No.2, pp. 168-172
Keywords
Character design and regional identity in Korea since the 1990's예술체육CICommunity Identityidentity designcharacter designregional character design
Abstract
The aim of this study is to research the local government-led identity design by analyzing the official characters of the municipalities. After the autonomous local government system launched in 1990s, each region started to establish a CI (Community Identity) including regional character in order to promote themselves. The competition between governments was so overheated that in about 7 short years, a majority of the municipalities established CIs. The regional characters look very similar to each other in several aspects. And it is apparent that there is a stereotype. Many of them were designed by KIDP (Korea Institute of Design Promotion) and some design companies that are registered with the Institute. The CIs were created and established hastily in a competitive manner without enough deliberation, and discussion by only a handful of companies. As a result, the characters could not successfully embody the true identity of its representative area.
ISSN
2318-6968
Language
English
URI
https://hdl.handle.net/10371/116940
DOI
https://doi.org/10.5151/despro-icdhs2016-02_020
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College of Fine Arts (미술대학)Dept. of Crafts and Design (디자인학부)Others_디자인학부
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