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The Effect Of Media Coverage And Alliance Experience On Mutual Forbearance

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Authors
김동욱
Advisor
조승아
Major
경영대학 경영학과
Issue Date
2015-08
Publisher
서울대학교 대학원
Keywords
competitive dynamicsmutual forbearance
Description
학위논문 (석사)-- 서울대학교 대학원 : 경영학과 국제경영학전공, 2015. 8. Cho, Theresa s..
Abstract
According to the mutual forbearance hypothesis, firms tend to be less competitive when they have more markets in common. By using the awareness motivation capability perspective, this study examines how organizations awareness and motivation can affect its decision to use the mutual forbearance strategy. We hypothesized how media coverage, alliance experience, and type of the alliance moderate the impact of mutual forbearance. We tested those hypotheses with a sample of 10 automobile companies in the U.S.
Language
English
URI
https://hdl.handle.net/10371/124599
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College of Business Administration/Business School (경영대학/대학원)Dept. of Business Administration (경영학과)Theses (Master's Degree_경영학과)
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