S-Space College of Business Administration/Business School (경영대학/대학원) Dept. of Business Administration (경영학과) Theses (Master's Degree_경영학과)
The Effect Of Media Coverage And Alliance Experience On Mutual Forbearance
- 경영대학 경영학과
- Issue Date
- 서울대학교 대학원
- 학위논문 (석사)-- 서울대학교 대학원 : 경영학과 국제경영학전공, 2015. 8. Cho, Theresa s..
- According to the mutual forbearance hypothesis, firms tend to be less competitive when they have more markets in common. By using the awareness motivation capability perspective, this study examines how organizations awareness and motivation can affect its decision to use the mutual forbearance strategy. We hypothesized how media coverage, alliance experience, and type of the alliance moderate the impact of mutual forbearance. We tested those hypotheses with a sample of 10 automobile companies in the U.S.