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Goal Orientation and Innovation Implementation Forms
목표지향과 혁신 이행의 형태

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Authors
전소
Advisor
최진남
Major
경영대학 경영학과
Issue Date
2015-08
Publisher
서울대학교 대학원
Keywords
Innovation implementationgoal orientationperceived ease of useautonomyimplementation efficacyinnovation effectiveness
Description
학위논문 (석사)-- 서울대학교 대학원 : 경영학과 경영학전공, 2015. 8. 최진남.
Abstract
Existing empirical studies have the tendency of regarding innovation implementation as a mechanical or even automatic process, overlooking the possibility of various implementation forms may appear based on the interplay between an innovation and its targeted users. Drawing on goal orientation literature and relevant theories, this study aims to investigate how employees’ goal orientation plays a significant role in influencing the way they implement innovations. Three types of implementation forms: active implementation, passive implementation and implementation avoidance were identified through this research. In this study, I hypothesize that learning goal orientation (LGO) will lead to active implementation, performance approach goal orientation (PGO) will positively linked to passive implementation, and performance avoidance goal orientation (AGO) will have positive relationship with implementation avoidance. In addition, the three implementation forms are also predicted to lead to different levels of innovation effectiveness. Besides, perceived ease of use (PEU), innovation implementation autonomy and implementation efficacy are identified as moderators that affect employees’ innovation implementation forms and innovation effectiveness. Hypotheses were empirically tested with data collected in a manufacturing factory in China, including 134 subordinates and 26 supervisors. This study is expected to make some contributions to innovation implementation literature.
Language
English
URI
http://hdl.handle.net/10371/124608
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College of Business Administration/Business School (경영대학/대학원)Dept. of Business Administration (경영학과)Theses (Master's Degree_경영학과)
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