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The Salience of Economic Inequality Optimistically Biases Financial Risk Perception by Eliciting Anger : 경제적 불평등의 현저성과 낙관적 재무위험평가의 관계 - 분노의 감정을 중심으로
DC Field | Value | Language |
---|---|---|
dc.contributor.advisor | 이경미 | - |
dc.contributor.author | 김진명 | - |
dc.date.accessioned | 2017-07-14T05:18:44Z | - |
dc.date.available | 2017-07-14T05:18:44Z | - |
dc.date.issued | 2016-02 | - |
dc.identifier.other | 000000133320 | - |
dc.identifier.uri | https://hdl.handle.net/10371/124653 | - |
dc.description | 학위논문 (석사)-- 서울대학교 대학원 : 경영학과 마케팅 전공, 2016. 2. 이경미. | - |
dc.description.abstract | The issue of economic inequality has grown in prominence in recent years. Consequently, consumers are likely to be reminded of economic inequality with increasing frequency—by traditional or social media, interpersonal or intergroup interactions, or situational or environmental cues. Yet little research has investigated the effect of economic inequality on consumer behavior or psychology. The present research seeks to address this gap in research by exploring how the salience of economic inequality affects consumers perception of risk in the financial domain, an important domain for promoting consumer welfare. Based on a review of relevant literature, this research proposes that economic inequality will be perceived as unjust and its salience will induce anger, which in turn will lead consumers to perceive lower levels of financial risk. Indeed, the results from three studies show (1) that anger is the predominant emotional response to economic inequality, and (2) that the salience of economic inequality induces anger and (3) reduces perception of financial risks (i.e., optimistically biases financial risk perceptions). | - |
dc.description.tableofcontents | INTRODUCTION 1
THEORETICAL BACKGROUND 2 Economic Inequality Is Perceived as Unjust 2 Injustice in Economic Inequality Induces Anger 6 Economic Inequality Induces Anger through Envy and Inferiority 8 Predominance of Anger in Response to Economic Inequality 10 Anger and Risk Perception 11 Risk Perception in the Financial Domain 14 Social Dominance Orientation as a Moderator 15 HYPOTHESES 16 OVERVIEW OF STUDIES 18 PILOT STUDY 18 Method 19 Results 20 Discussion 21 STUDY 1 21 Method 22 Results 25 Discussion 27 STUDY 2 28 Method 29 Results 30 Discussion 31 GENERAL DISCUSSION 31 Implications 32 Limitations 33 REFERENCES 34 FIGURES AND TABLE 41 APPENDIX 46 국문 초록 60 | - |
dc.format | application/pdf | - |
dc.format.extent | 882205 bytes | - |
dc.format.medium | application/pdf | - |
dc.language.iso | en | - |
dc.publisher | 서울대학교 대학원 | - |
dc.subject | inequality | - |
dc.subject | financial risk | - |
dc.subject | risk perception | - |
dc.subject | anger | - |
dc.subject | injustice | - |
dc.subject | bias | - |
dc.subject | social dominance orientation | - |
dc.subject | 불평등 | - |
dc.subject | 재무 위험 | - |
dc.subject | 위험 인지 | - |
dc.subject | 분노 | - |
dc.subject | 불공정 | - |
dc.subject | 편향 | - |
dc.subject | 사회적 지배성 성향 | - |
dc.subject.ddc | 658 | - |
dc.title | The Salience of Economic Inequality Optimistically Biases Financial Risk Perception by Eliciting Anger | - |
dc.title.alternative | 경제적 불평등의 현저성과 낙관적 재무위험평가의 관계 - 분노의 감정을 중심으로 | - |
dc.type | Thesis | - |
dc.description.degree | Master | - |
dc.citation.pages | 66 | - |
dc.contributor.affiliation | 경영대학 경영학과 | - |
dc.date.awarded | 2016-02 | - |
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