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User Behavior Analysis(UBA) of a MMORPG Game Based on the Flow Theory : Reflecting on Factors Learned from a Two-Stage Least Squares Regression Model

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Authors
김은찬
Advisor
유병준
Major
경영대학 경영학과
Issue Date
2017-02
Publisher
서울대학교 대학원
Keywords
MMORPGOnline GamesTwo-Stage Least SquaresFlow TheoryUser Behavior Analysis
Description
학위논문 (석사)-- 서울대학교 대학원 : 경영학과, 2017. 2. 유병준.
Abstract
In this study, by analyzing cross-sectional online game data, it is aimed to examine how users get influenced on their behaviors and how each factor affects each other based on the Flow Theory. In order to understand this purpose, basic information and recent studies on the Flow theory are fully covered. Next, few interesting analyses on users behaviors with selected variables are studied reflecting on factors learned from a two-stage least squares regression model. Since a number of studies related to the Flow Theory were mainly done with primary data, finally, research achievements of this study is included with its controversial limitations and further research ideas.
Language
English
URI
https://hdl.handle.net/10371/124713
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College of Business Administration/Business School (경영대학/대학원)Dept. of Business Administration (경영학과)Theses (Master's Degree_경영학과)
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