Influence of Social Exclusion on Consumers Food Decisions

Abstract

The growing amount of studies has empirically demonstrated the factors, which influence on an individuals food choice. Based on the previous findings of social exclusion, this study aims to investigate the influence of social exclusion on peoples food decisions. Also, moderators such as sex, meal patterns, BMI, self-esteem, and diet restriction were adopted for more specified analysis. To verify the research model, the experiment was designed, and data were collected from 96 samples. Logistic regression model was used to analyze the data. The results showed the socially excluded people were likely to choose unhealthy food, and this main effect was moderated by sex, being on a diet, and diet restriction. Moreover, the academic and practical implications of the study were provided in detail.