Beyond Corporate Social Responsibility (CSR) in Korea: : A Comparative Analysis of Major Three Korean Companies

Abstract

Koreas major companies are strengthening Creating Shared Value (CSV) management which links business and social value creation. However, some Korean major companies maintain their earlier Corporate Social Responsibility (CSR) management style. This paper looks into the reasons why Korean major companies show different corporate social contribution styles. In this way, this paper proposes the model of corporate social contribution. To find the motive and reason of different forms of corporate social contribution in Korea, this paper examines the Korean corporate cases of the three forms: maintaining CSR (LG Electronics), standing between CSR and CSV (Amorepacific), and focusing on CSV (SK Telecom). To analyze these cases, this paper uses three factors that bring specific form of corporate social contribution: corporate ownership structure, changes in a companys yearly sales and net profit during the term for the past five years, and corporate owners will for corporate social contribution.