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How should the Host City Prepare? The Role of International Sports Event on Post-Event Tourism : 개최도시는 어떻게 준비해야 하는가? 국제 스포츠 이벤트가 대회 후 관광에 미치는 영향을 중심으로

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Authors

Castyana Billy

Advisor
임충훈
Major
사범대학 체육교육과
Issue Date
2015-08
Publisher
서울대학교 대학원
Keywords
Host citysports eventtourism
Description
학위논문 (석사)-- 서울대학교 대학원 : 체육교육과, 2015. 8. 임충훈.
Abstract
Sports events often have indirect effects. For instance it increases tourism and levels of attractiveness to businesses. Therefore, the host city must take steps to entice tourists to return after a sports event. Data was analyzed using distribution analysis and Chi-Square through SPSS 19.
Of the 126 respondents approached during the 2014 Incheon Asian Games, only 106 samples were used to analyze for this study. After making a comparison, we can conclude that personal safety was the highest expectations for the tourists (M=6.35
SD=.781) while place with romantic place had the lowest expectations (M=4.75
SD=1.533). Within this study, the first hypothesis was the scale of sports event would have a different impact towards tourist visiting numbers were not statistically significant. Thus, the first hypothesis was not supported. The second hypothesis was that the impact of multi-sports event will give more positive impact for tourist numbers rather than single-sport event, and the results were not statistically significant. Thus, the second hypothesis was rejected. The third hypothesis was sports event held in capital city will give more positive impact for tourist numbers rather than in non-capital city, and the results were not statistically significant. Thus, the third hypothesis was not supported.
From the results, we could determine what factors are highly expected by tourists of the host city of the sports events. Although the scale, types of sports event, and the location of the host city of sports event do not show significant results. The government still must pay attention to the reasons given by the tourists, such as accommodation, transport, information of venue and tourist destination.
Language
English
URI
https://hdl.handle.net/10371/127345
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