Publications

Detailed Information

Athletes Perceptions of Service Quality of Mega Sport Event: The Case of the Incheon 2014 Asian Games : 메가이벤트 서비스 품질에 대한 선수들의 인식: 2014 인천 아시안게임을 중심으로

DC Field Value Language
dc.contributor.advisor강준호-
dc.contributor.author카밀라-
dc.date.accessioned2017-07-19T02:18:01Z-
dc.date.available2017-07-19T02:18:01Z-
dc.date.issued2015-08-
dc.identifier.other000000053367-
dc.identifier.urihttps://hdl.handle.net/10371/127351-
dc.description학위논문 (석사)-- 서울대학교 대학원 : 체육교육과, 2015. 8. 강준호.-
dc.description.abstractAs an indicator of customer satisfaction and success of the organization service quality is gaining tremendous attention among scholars. Although research on service quality perceptions and satisfaction can be found within sport industry context, there is limited literature on perceptions of service quality at the mega sport event from athletes perspective. Identifying the determinants of athletes satisfaction with the experience of mega sport event provide insight into the needs of athletes which subsequently might be used to enhance service quality.
Therefore, the purpose of the study was to gain better understanding of the factors that determine athletes perceptions of service quality at the mega sport event. Our specific attention was focused on the effect of service quality factors, such as competition quality, augmented service quality, interaction quality, outcome quality and physical environment quality, on satisfaction and Incheon city destination image.
A quantitative research design was chosen to conduct our study. By means of survey questionnaire data were collected from 213 athletes represented Uzbekistan at the Incheon 2014 Asian Games. The questionnaire consists of 60 items measures service quality perceptions, satisfaction and destination image. The data were analyzed using multiple regression analyses.
The study provides an analysis of the factors athletes use when evaluating service quality provided at the mega sport event which might be useful for the future research. The study revealed that competition and outcome quality positively influenced athletes satisfaction with mega sport event. Likewise, physical environment quality significantly affected Incheon city image. Results suggest that there is need to enhance both tangible and intangible factors to increase level of satisfaction among athletes.
-
dc.description.tableofcontentsTable of Contents
I. Introduction 1
1. Background 1
2. Problem statement 2
3. Purpose of Study 3
4. Research questions 3
5. Significance of study 3
6. Methodology 4
7. Overview of thesis content 5
II. Literature review 6
1. Service quality 6
2. Service quality within sport context 9
3. Customer satisfaction with sport event 13
4. Destination image 17
III. Methodology 21
1. Research design 21
2. Sample 22
3. Instrument 23
4. Data collection 25
5. Data Analysis 26
IV. Results 28
1. Descriptive statistics 28
2. Reliability analysis results 29
3. Multiple regression analysis results 30
V. Discussion 34
1. Findings 34
2. Limitations 39
3. Recommendations 40
4. Conclusion 41
VI. References 43
V. Appendix 53
-
dc.formatapplication/pdf-
dc.format.extent740462 bytes-
dc.format.mediumapplication/pdf-
dc.language.isoen-
dc.publisher서울대학교 대학원-
dc.subjectservice quality perceptions-
dc.subjectsatisfaction-
dc.subjectmega sport event-
dc.subjectathletes-
dc.subject.ddc796-
dc.titleAthletes Perceptions of Service Quality of Mega Sport Event: The Case of the Incheon 2014 Asian Games-
dc.title.alternative메가이벤트 서비스 품질에 대한 선수들의 인식: 2014 인천 아시안게임을 중심으로-
dc.typeThesis-
dc.contributor.AlternativeAuthorYuldasheva Kamila-
dc.description.degreeMaster-
dc.citation.pages67-
dc.contributor.affiliation사범대학 체육교육과-
dc.date.awarded2015-08-
Appears in Collections:
Files in This Item:

Altmetrics

Item View & Download Count

  • mendeley

Items in S-Space are protected by copyright, with all rights reserved, unless otherwise indicated.

Share