The Effect of the Media on Publics Attitude towards Sport: A Case of Live TV Broadcasting of Boxing in Iran

Abstract

Boxing has not been broadcasted on TV since 1980 except for final competition of Asian Games 2006 until London Olympic Games that for the first time all Iranian boxing competitions were broadcasted. This study investigated the question of what the attitude of Iranian people who watched and never watched boxing on TV is towards this sport. To find out the answer, this study used survey research and a sample selection of nighty men in Tehran City divided to three Groups and used three hypotheses that each one is related to one Group and by the means of SPSS, this study compared three Groups on the basis of three main variables those are violence, art and popularity and one minor variable that is sport interest and according to received results, two hypotheses that the attitude of the people who watched boxing on TV for the first time got positive towards this sport and the attitude of the people who have never watched boxing is negative towards this sport were confirmed and one of them that the current positive attitude of the people who watched boxing through other ways got stronger towards this sport after watching it on TV for the first time was not confirmed. Finally this study obtained the result that TV is the best media through it the reality of boxing can be introduced to people.