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An Analysis of Korean Corporate Social Responsibility Activities : 한국 기업의 유소년 스포츠 사회공헌활동에 관한 분석
DC Field | Value | Language |
---|---|---|
dc.contributor.advisor | 임충훈 | - |
dc.contributor.author | Lisa Witter | - |
dc.date.accessioned | 2017-07-19T02:19:07Z | - |
dc.date.available | 2017-07-19T02:19:07Z | - |
dc.date.issued | 2015-08 | - |
dc.identifier.other | 000000067505 | - |
dc.identifier.uri | https://hdl.handle.net/10371/127377 | - |
dc.description | 학위논문 (석사)-- 서울대학교 대학원 : 체육교육과, 2015. 8. 임충훈. | - |
dc.description.abstract | With the increasing number of Korean companies conducting philanthropic Corporate Social Responsibility (CSR) activities, there is insufficient research on the use of sports to deploy such activities. This study investigates the potential of youth sports programs as an effective choice for companies to deploy their philanthropic CSR activities. This study examines reasons why Korean companies choose or choose not to deploy CSR youth sports programs | - |
dc.description.abstract | characteristics of CSR youth sports programs | - |
dc.description.abstract | and the effectiveness of CSR youth sports programs in Korea.
CSR managers or staff who were conducting CSR youth sports programs were interviewed about the reasons behind conducting programs, the effectiveness of the program, satisfaction levels, monitoring and evaluation procedures, etc. Interviews were also conducted with a CSR manager who did not have experience conducting CSR youth sports programs and an expert on CSR in Korea. The study found that CSR youth sports programs were uncommon, but companies targeting children found the programs to be effective. Companies looking to start a new CSR program turned to youth sports as an attractive solution to address social issues such as the integration of minority groups and the enhancement of childrens physical, mental and social health. Some companies were reluctant to carry out CSR youth sports programs because they were expensive and required a specialized partnering organization to effectively carry out the program. The image of sport being a luxury and difficulty in extracting outcomes were other obstacles to deploy youth sports programs. A wide range of CSR youth sports activities could be observed. The programs effectiveness was measured with the following criteria: satisfaction levels of the company, manager and participants | - |
dc.description.abstract | partial SWOT analysis by managers | - |
dc.description.abstract | implemented partnerships | - |
dc.description.abstract | monitoring and evaluation | - |
dc.description.abstract | the managers viewpoint on the success of the program | - |
dc.description.abstract | and whether the manager would recommend the program to other companies. | - |
dc.description.tableofcontents | I. INTRODUCTION 1
1. Study background 1 2. The purpose of the study 5 II. THEORY 6 1. CSR 6 1) Definitions of CSR 6 2) CSR trends 9 3) CSR in Korea 12 4) Debates concerning CSR 18 2. CSR in sport 23 1) Types of CSR in sport 23 2) Difference between CSR in sport and sports sponsorship 28 3) Rationale for CSR and sport 29 4) CSR in sport overseas 32 5) CSR in sport in Korea 35 3. Youth sports 43 1) Characteristics of youth sports programs 43 2) State of youth sports in Korea 45 III. RESEARCH METHOD 45 1. Procedure 45 2. Participants 46 3. Measurements 46 IV. RESULTS 48 1. Participants 48 2. Interview results 49 1) Reasons for deploying CSR youth sports programs 49 2) Reasons companies may be reluctant to do CSR youth sport programs 52 3) Characteristics of CSR youth sports programs 56 4) Program effectiveness 59 V. DISCUSSION 75 1. Discussion and findings 75 2. Limitations and future research 79 VI. LIST OF REFERENCES 81 | - |
dc.format | application/pdf | - |
dc.format.extent | 824380 bytes | - |
dc.format.medium | application/pdf | - |
dc.language.iso | en | - |
dc.publisher | 서울대학교 대학원 | - |
dc.subject | Corporate Social Responsibility | - |
dc.subject | CSR | - |
dc.subject | Korea | - |
dc.subject | youth sports programs | - |
dc.subject.ddc | 796 | - |
dc.title | An Analysis of Korean Corporate Social Responsibility Activities | - |
dc.title.alternative | 한국 기업의 유소년 스포츠 사회공헌활동에 관한 분석 | - |
dc.type | Thesis | - |
dc.description.degree | Master | - |
dc.citation.pages | 101 | - |
dc.contributor.affiliation | 사범대학 체육교육과 | - |
dc.date.awarded | 2015-08 | - |
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