S-Space Graduate School of International Studies (국제대학원) Dept. of International Studies (국제학과) Theses (Master's Degree_국제학과)
Innovations in Automotive Firms: An Analysis of Toyota’s Innovation through Its Development of Prius
도요타의 프리우스 개발 성공을 통해서 본 자동차기업의 기술 혁신
- 국제대학원 국제학과
- Issue Date
- 서울대학교 국제대학원
- 학위논문 (석사)-- 서울대학교 국제대학원 : 국제학과(국제통상전공), 2015. 8. 김현철.
- In December 1997, among the leading automobile manufacturers, Toyota was the first automaker who succeeded in the mass production of hybrid vehicles, Prius. Toyota perceived environment as a new keyword for the 21st century and forecasted a strong rivalry among automakers in the era of an environmental war. Therefore, Toyota attempted to develop technology which will become a new global standard and which will guarantee the
company’s survival in the 21st century. Through the Prius project, Toyota achieved two innovations: product and process. Furthermore, Toyota’s development lead time had significantly shrunk to 15 months. Toyota achieved these innovations by selecting a practical development direction,
hybrid as an interim product, and by managing development process successfully. Effective integration under the talented chief engineer, adequate channels of communication, and a shared-understanding within the firm led Prius development to a success.