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Niche Market Exploitation for Competitiveness Constuction of China's Local Automotive Companies
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.advisor | Cheong Young-Rok | - |
| dc.contributor.author | 조위 | - |
| dc.date.accessioned | 2017-07-19T04:10:41Z | - |
| dc.date.available | 2017-07-19T04:10:41Z | - |
| dc.date.issued | 2016-02 | - |
| dc.identifier.other | 000000132465 | - |
| dc.identifier.uri | https://hdl.handle.net/10371/129040 | - |
| dc.description | 학위논문 (석사)-- 서울대학교 국제대학원 : 국제대학원 국제학과, 2016. 2. Cheong Young-Rok. | - |
| dc.description.abstract | Despite the high growth of Chinas automotive industry, Chinas domestic auto market has still been dominated by Sino-Foreign automotive joint ventures, and the competitiveness development of Chinas local automotive companies have attracted high attention from both sectors of government and academics. Experience from another latecomer, KIA, has set a successful competitiveness construction example for Chinas local auto companies through exploiting niche market of small sedans by strict cost control but extensive product promotion. Considering specific characteristics of Chinas automotive market, niche market exploitation of West China and SUV market can be an effective approach for competitiveness construction of Chinas local auto companies, based on the experience of Great Wall Motors, which is summarized through the comparison between Great Wall Motors and Shanghai Automotive Industry Group.
Keywords: Competitiveness, Niche Market Exploitation, Automotive Company | - |
| dc.description.tableofcontents | I. Introduction 1
1.1 The Rise of Chinas Automobile Industry 1 1.2 Chinas Local Auto Companies: Latecomer to Chinas Auto Market 3 II. Literature Review 8 2.1 Review of KIA, Ford, GW and SAIC 8 2.2 Definition of Competitiveness 12 2.3 Theories and Analytical Models for Competitiveness Assessment 13 2.3.1 Resource Based View (RBV) 13 2.3.2 3Ps Model 14 2.3.3 Indicators for Competitiveness 15 2.3.4 Generic Value Chain 16 III. Research Methodology 19 3.1 Analytical Framework 19 3.2 Sub-Indicators of the Framework 22 IV. Analysis Process 25 4.1 The Role of Niche Market Exploitation for Latecomers Competitiveness 25 4.1.1. Review of Niche Market Exploitation Strategy: GW, KIA and Ford 26 4.1.2 R&D Input 27 4.1.3 Production Efficiency 29 4.1.4 Distribution Network 31 4.1.5 Price 32 4.1.6 Marketing Capability 34 4.1.7 Sales Performance 36 4.1.8 After Service 37 4.1.9 Potential 39 4.1.10 Financial Capability 40 4.1.11 Comparison Result 42 4.2 No Universal Approach for Niche Market Exploitation 48 4.2.1 Difference between KIA and GW 49 4.3 Niche Market Exploitation for Competitiveness Construction of Chinas Local Automobile Companies 54 4.3.1 Cases for Comparison: GW and SAIC 54 4.3.2 General Competitiveness Comparison between GW and SAIC 55 4.3.3 Competitiveness of GW and SAIC in Niche Market 60 V. Conclusion 66 VI. Limitations 69 REFERENCES 71 | - |
| dc.format | application/pdf | - |
| dc.format.extent | 963950 bytes | - |
| dc.format.medium | application/pdf | - |
| dc.language.iso | en | - |
| dc.publisher | 서울대학교 국제대학원 | - |
| dc.subject | International Commerce | - |
| dc.subject.ddc | 327 | - |
| dc.title | Niche Market Exploitation for Competitiveness Constuction of China's Local Automotive Companies | - |
| dc.type | Thesis | - |
| dc.description.degree | Master | - |
| dc.citation.pages | 79 | - |
| dc.contributor.affiliation | 국제대학원 국제학과 | - |
| dc.date.awarded | 2016-02 | - |
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