A Study of Tourism Promotion Policies in South Korea

Abstract

The objective of this study was to construct an inbound tourist profile to determine the contribution of the tourism industry to the Korean economy. The contents of the profile were experimentally composed from a comparative analysis of foreign cases, and the prototype of Korean inbound tourist profile was suggested. To find a desirable profiling method, the traditional profiling method - the survey - is compared with the alternative method of using credit card data based on the policy analysis criteria. However, the utilization of credit card data is a subject of fierce debate owing to conflicts between personal information utilization and protection. As a solution to this controversy, the concept of personal information should be classified into identifiable personal information which includes personal records and particular identifying material and non-identifiable personal information that should be used for statistical purposes.