S-Space Graduate School of Convergence Science and Technology (융합과학기술대학원) Dept. of Transdisciplinary Studies(융합과학부) Theses (Master's Degree_융합과학부)
A Study on Compliance Gaining Strategy in Mobile Application for Promoting Physical Activity : 신체활동증진을 위한 모바일 어플리케이션 내의 대인설득 전략 연구
- 융합과학기술대학원 융합과학부
- Issue Date
- 서울대학교 융합과학기술대학원
- Mobile Health Application ; Physical Activity ; Compliance Gaining Strategy ; Persuasive Technology ; Mobile Health Intervention
- 학위논문 (석사)-- 서울대학교 융합과학기술대학원 : 융합과학부(디지털정보융합전공), 2015. 8. 서봉원.
- The growing number of people who are a lack of physical activity has resulted in the necessity for appropriate physical activity interventions such as mobile health applications. To inform effective design of mobile health applications for physical activity, this paper utilized Marwell and Schmitts compliance-gaining strategies as a framework, which refers to interactions in which one individual attempts to induce another person to perform a desired behavior. Therefore, we first conducted a preliminary content analysis of 74 mobile applications and identified which compliance gaining strategy is frequently used and how each strategy is being represented. Based on the result of the content analysis, we conducted a survey study (N=203) using storyboards that depicted 11 compliance-gaining appeals. The results of the survey revealed that Positive self-feeling and Promise strategies were perceived most positively while Negative altercasting and Aversive stimulation strategies were evaluated most negatively. In addition, we investigated the relationship between the perceived effectiveness of strategies and individual characteristics variables. We found that individual's sex, age, perception in mobile health application and exercise goal content were the predictor variables of the likelihood of compliance. In conclusion, we discussed the design implication to improve the design of mobile health application to promote physical activity.