S-Space College of Engineering/Engineering Practice School (공과대학/대학원) Program in Technology, Management, Economics and Policy (협동과정-기술·경영·경제·정책전공) Theses (Ph.D. / Sc.D._협동과정-기술·경영·경제·정책전공)
Study on Strategic CSR and Managerial Innovation Performance
|dc.description||학위논문 (박사)-- 서울대학교 대학원 공과대학 협동과정 기술경영·경제·정책전공, 2017. 8. 황준석.||-|
|dc.description.abstract||A company should be concerned about social responsibility as well as economic profit for sustainable growth. CSR(Corporate Social Responsibility) has become an issue recently as concepts of strategic CSR or creating shared value(CSV), not only creating social value but also affecting corporate profit, has been important. However, the impact of changed direction of CSR on business strategy management and its various outcomes have not been studied much yet. Thus, this paper aims to suggest a frame for CSR strategy by developing a hypothesis on sustainable corporate growth mechanism and verifying it through empirical analysis.
Firstly, the study verifies the relation between main causes of CSR and financial result by using structural equation and factorial analysis. A company chooses R&D and technical commercialization among business management strategies as well as CSR for sustainable growth. Thus, it tries to analyze the impact of main management strategies, such as CSR, R&D capability and technical commercialization capability on corporate management result in multiple perspectives. The correlation among management strategies, CSR and business results are analyzed through factorial analysis and path analysis. It tries to suggest strategic management direction for corporate sustainable growth by grasping positive and negative relations, affecting business results, at the same time, based on the analysis result.
According to the result, it is analyzed that traditional CSR might have a negative impact on business results, among various management strategies, and organization learning of R&D capability, technical strategy planning and technical process capability of technical commercialization capability have positive impacts on the result. Furthermore, it is analyzed that internal motivation of CSR, organization learning of R&D capability, technical strategy planning of technical commercialization capability positively affect traditional CSR and R&D concentration and external cause of CSR negatively affect it. In addition, analysis result on strategic CSR shows that R&D concentration of R&D capability and technical strategy planning of technical commercialization and external motivation of CSR of CSR motivation might have positive impacts on business results.
This study discusses implication, affecting decision making on CSR, R&D, directivity and impact of technical commercialization and future business results, based on empirical results, for corporate sustainable business.
In the second study, the relation between CSR, CSR fitness and business results is analyzed. One of the methods for judging whether CSR is strategically fulfilled is to discuss whether CSR activity is suitable or not. The concept on whether CSR activity is suitable is CSR fitness and, if CSR fitness is high, corporate result would be positively affected. Most studies on CSR and various corporate outcomes have studied relation between CSR and economical result or financial product and few studies have analyzed them synthetically. Through this study, relations among corporate financial result, social outcome, innovative fruit and organization performance are synthetically analyzed.
The analyzed result shows that CSR fitness has a positive impact on all of financial result, social outcome, innovative fruit and organizational performance and economical result of CSR also positively affect financial, social, innovative and organizational outcome and philanthropic responsibility and ethical responsibility of CSR has a positive effect on innovative performance.
In the third study, we analyzed the R&D and financial performance using the KEJI index, a substitute for CSR activities from 2012 to 2014. First R&D intensity had a positive effect on ROA. Corporate R&D and CSR are very important resources. This resource not only enhances the competitiveness of the firm, but also positively contributes to society. Second, we analyze the impact of CSR and R&D on each industry. Manufacturing firms R&D has had a positive impact on CSR, and non-manufacturing firms R&D has not found any particular impact. In manufacturing firms R&D activities consist of product and manufacturing innovation, and CSR-related activities are affected by these products and services. Third, the impacts on CSR and financial performance were analyzed by dividing the CSR as a whole and individual evaluation items. As a result, although the total value of CSR did not have a meaningful result, soundness and fairness among CSR factors influenced financial performance.
Examples of strategic CSR of main companies are analyzed in the third study. The implication of strategic CSR is drawn through Vodafone, foreign carrier, and KT, domestic carrier, which are selected as excellent cases of strategic CSR.
This paper suggests followings for corporate management, through three studies. This paper provides a few political and business implications. Firstly, for corporate sustainable business, financial, social, innovative and organizational outcome can be improved through static CSR. For strategic CSR, technical commercialization capability and R&D concentration should be improved.
This paper has a great significance of academically suggesting a frame of main factors and outcomes for corporate sustainable growth and helping companies understanding on value of CSR strategy and providing philosophical base.
|dc.description.tableofcontents||Chapter 1. Introduction 1
1.1 Research Background 1
1.2 Problem Description 5
1.3 Research Objective 6
1.4 Research Model 7
1.5 Thesis outline 8
Chapter 2. Theoretical Background 9
2.1 CSR 9
2.2 Strategic CSR 10
2.3 CSR motivation 14
2.4 Stakeholder Perspectives on CSR 16
2.5 CSR and Performance 17
2.5.1 Financial Performance 18
2.5.2 Social Performance 19
2.5.3 Innovation Performance 19
2.5.4 Organization Performance 20
2.6 CSR Fitness 21
2.7 R&D 22
2.8 Technology commercialization 24
Chapter 3. CSR, R&D and Technology Commercialization on Managerial Performance 26
3.1 Introduction 26
3.2 Research Model and Hypothesis 27
3.2.1 Hypothesis 27
3.2.2 Definition of variable 30
3.2.3 Research data and method of analysis 32
3.3 Empirical Analysis 32
3.3.1 Technical statistics 32
3.3.2 Verification of the validity of variable and reliability 35
3.3.3 Verification of hypothesis 37
3.4 Conclusions 41
Chapter 4. The Impact of CSR and CSR Fitness on Various Business Performances 44
4.1 Introduction 44
4.2 Research design 45
4.2.1 Research model and hypothesis 45
4.2.1 Manipulative definition of variables and measurement parameter 47
4.2.1 Method of data collection and analysis 49
4.3 Empirical result 50
4.3.1 Technical statistic 50
4.3.2 Exploratory factor analysis 51
4.3.3 Confirmatory factor analysis 53
4.3.4 Structural equation model analysis 56
4.3.5 Multiple regression analysis 66
4.4 Conclusion 70
Chapter 5. The effect of R&D on Corporate Social Responsibility 73
5.1 Introduction 73
5.2 Research Design 73
5.2.1 Research model and hypothesis 73
5.2.2 Method of Data Collect 76
5.2.3 Empirical Analysis 78
5.3 Conclusion 82
Chapter 6. Strategic CSR Case Study 84
6.1 Introduction 84
6.2 KT 85
6.2.1 Corporate overview and CSR strategy 85
6.2.2 CSR 86
6.2.3 GiGA Story and IT supporters as Strategic CSR 92
6.3 Vodafone 92
6.3.1 Corporate introduction and promotion direction 92
6.3.2 M-PESA as strategic CSR 94
6.4 Application to strategic CSR principle 97
6.4.1 7 principles of strategic CSR by Peter&Jenna(2008) 97
6.4.2 Performance orientation and industrial relevance 97
6.5 Conclusion 99
Chapter 7. Summary and Discussions 101
7.1 Summary 101
7.2 Discussions 106
Appendix 1: 1st Survey 117
Appendix 2: 2nd Survey 123
초 록 129
|dc.title||Study on Strategic CSR and Managerial Innovation Performance||-|
|dc.contributor.affiliation||공과대학 협동과정 기술경영·경제·정책전공||-|
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