Performance Evaluation of the Chinese Real Estate Developers Quality Management

Abstract

In recent years, the real estate industry in a rapid development, but at the same time, a lot of capital investment still has not change back to quality improvement, the complaints about building quality in the real estate industry accounted for the first in China. Real estate project quality accident continue to occur. In fact, the real estate developers to strengthen quality management can significantly improve the project quality, but now the problem is lack of related practice and theory about quality management evaluation for real estate developers. In order to evaluate developers current quality management level accurately, and find out the deficiencies for targeted improvement, this paper attempts to establish a reasonable and effective evaluation indicator system on developers quality evaluation, so as to ultimately improve the quality management performance of developers. The developers responsibility of quality management in existing legal norms, and the research and best practice on developers effective measures of quality management at home and abroad are the basis foundation of developers quality management evaluation. This paper summarized the responsibility and effective measures of the quality management of the developers through a lot of literature research also and summarized the general process and main contents of the quality management of real estate developers, then summed up the main points of developers quality management. This prepared a theoretical basis. for developers quality management performance evaluation. Based on the above content, developers quality management can be divided into two main parts. The first part is developers self-management in the early stage of project when the other project participants like designer and contractors has not involved in. After entering the design survey stage, with the participation of designer, contractor and supervisor, the main responsibility of developer became to participants management. Therefore, this paper starts from the two aspects of the developer's own management and the participants management established and indicator system, which contained 2 first-level indicators, 8 second-level indicators, 17 third-level indicators. Afterwards, this research used the questionnaire survey and Analytic Hierarchy Process (AHP) to assign the weight of the indictors. Finally, the developer could understand own quality management through the Quality Management Performance Evaluation Indictors System established in this research, and basis on the evaluation results could find out the shortcomings in management process and make corresponding improvement measures.