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Analyzing the competitiveness of K-pop and J-pop's business strategy by applying the ABCD model : ABCD 모델 활용을 통한 K-pop과 J-pop의 비즈니스 전략 경쟁력 분석
DC Field | Value | Language |
---|---|---|
dc.contributor.advisor | 문휘창 | - |
dc.contributor.author | 이한솔 | - |
dc.date.accessioned | 2017-10-31T07:44:48Z | - |
dc.date.available | 2017-10-31T07:44:48Z | - |
dc.date.issued | 2017-08 | - |
dc.identifier.other | 000000145062 | - |
dc.identifier.uri | https://hdl.handle.net/10371/137492 | - |
dc.description | 학위논문 (석사)-- 서울대학교 국제대학원 국제학과, 2017. 8. 문휘창. | - |
dc.description.abstract | This paper analyzes the competitiveness of K-pop and J-pops business strategy based on the analysis by the comprehensive methodology, the ABCD model. K-pop, which sweeps the world nowadays, has been developed since the late 1990s by emulating J-pops production system and music styles. In the meantime, J-pop, which was an emulation target of K-pop and 2nd largest music market in the world, has lost the glory in the past and is even penetrated the domestic market by K-pop. In a respect that J-pop holds better-off factor endowments such as larger music market, longer pop history, wider variety of musical genres compared by K-pop, the success of K-pop and failure of J-pop in global music markets have no basis in factor endowments but business strategies.
Thus, the paper examines and compares business strategies of K-pop and J-pop in comprehensive aspects of Moons (2016) ABCD model, which is composed of Agility, Benchmarking, Convergence and Dedication. Based on the analysis, it demonstrates that how K-pop penetrated the global markets by utilizing comprehensive business mixes while J-pop was not attuned to the changing music industry by adhering to existing strategies. And by extension, it proves the previous concerns regarding K-pop as a passing fad are wrong, given that K-pop is a composite art, which cannot be simply imitated by other competitors. | - |
dc.description.tableofcontents | 1. Introduction 1
2. Literature Review 5 2.1 The Definition of Korean Wave 5 2.2 The Definition of K-pop 6 2.3 The Definition of J-pop 8 2.4 The Business Industry of K-pop and J-pop 9 2.5 The ABCD Model 12 2.6 Evaluation of Existing Studies 15 3. Analysis 20 3.1 K-pop 20 3.1.1 Agility: Speed and High Precision 20 3.1.2 Benchmarking: Learning and Best Practice 25 3.1.3 Convergence: Mixing and Synergy Creation 28 3.1.4 Dedication: Diligence and Goal Orientation 31 3.2 J-pop 35 3.2.1 Agility: Speed and High Precision 35 3.2.2 Benchmarking: Learning and Best Practice 38 3.2.3 Convergence: Mixing and Synergy Creation 41 3.2.4 Dedication: Diligence and Goal Orientation 44 4. Conclusion 51 Reference 55 국문초록 62 | - |
dc.format | application/pdf | - |
dc.format.extent | 1268732 bytes | - |
dc.format.medium | application/pdf | - |
dc.language.iso | en | - |
dc.publisher | 서울대학교 국제대학원 | - |
dc.subject | K-pop | - |
dc.subject | J-pop | - |
dc.subject | Music Industry | - |
dc.subject | Business Strategy | - |
dc.subject | Competitiveness | - |
dc.subject | the ABCD model | - |
dc.subject.ddc | 327.17 | - |
dc.title | Analyzing the competitiveness of K-pop and J-pop's business strategy by applying the ABCD model | - |
dc.title.alternative | ABCD 모델 활용을 통한 K-pop과 J-pop의 비즈니스 전략 경쟁력 분석 | - |
dc.type | Thesis | - |
dc.description.degree | Master | - |
dc.contributor.affiliation | 국제대학원 국제학과 | - |
dc.date.awarded | 2017-08 | - |
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