An Exploratory Analysis of Users Behavior on Image-based Social Network and Levels of Narcissism : 이미지 기반 소셜 네트워킹 사이트 사용행태를 통한 나르시시즘 성향 파악 연구

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dc.description학위논문 (석사)-- 서울대학교 대학원 인문대학 협동과정 인지과학전공, 2017. 8. 이준환.-
dc.description.abstractWith the widespread adoption of Internet and smartphone, image-based social networking platforms have now become one of the most prominent virtual forums where users engage in photographic self-presentations. Recently, there has been a surge in scholarly interest in exploring the association between social media behaviors and narcissism. Provided that narcissists use interpersonal interactions for self-enhancement, social media is considered an ideal environment for narcissists to reinforce their ideal self. Instagram in particular, seem like a fertile ground for identifying users narcissistic traits, given that people often engage in photo sharing activities to satisfy their social interaction needs, such as self-expression and self-presentation.

While previous studies provide sufficient evidence for a positive relationship between narcissism and social media usage, they lack an empirical approach with more quantitative analysis. The majority of psychological studies were conducted solely based on self-report surveys, which are known to pose limitations regarding respondents untruthfulness and lack of retrospective ability. Therefore, the current study uses Instagram API and machine learning algorithm for image analysis to obtain raw data of users social media behavior.

The main goal of this exploratory study was to examine how narcissistic personality traits are exhibited in an image-based social media network. Based on the collected quantified data on users online behavior and photo content, the research illustrates how narcissistic tendencies are manifested through observable behaviors on Instagram. This study represents the first known attempt to find the association between narcissism and social media use by conducting an exploratory data analysis on a broader set of pictures posted by each Instagram users.
dc.description.tableofcontents1. Introduction 1
2. Related Works and Research Questions 4
2.1. Defining and measuring narcissism 4
2.2. Personality manifestation on social media 7
2.3. Narcissism and social media 10
2.4. Photographic self-presentation on social media 15
2.5. Research Questions 18
3. Method 21
3.1. Participants and procedure 21
3.2. Measures 22
3.2.1. Narcissism 22
3.2.2. Image analysis 24
3.2.3. Platform usage 29
4. Results 31
4.1. Data analysis 31
4.1.1. Narcissism scale intercorrelations and statistics 31
4.1.2. Feature Analysis 35
4.1.3. Multiple Linear Regression 42
5. Discussion 45
6. Conclusion 54
7. References 56
8. Appendix 71
국문초록 85
dc.format.extent1656686 bytes-
dc.publisher서울대학교 대학원-
dc.subjectgrandiose narcissism-
dc.subjectvulnerable narcissism-
dc.subjectsocial media-
dc.subjectimage analysis-
dc.titleAn Exploratory Analysis of Users Behavior on Image-based Social Network and Levels of Narcissism-
dc.title.alternative이미지 기반 소셜 네트워킹 사이트 사용행태를 통한 나르시시즘 성향 파악 연구-
dc.contributor.AlternativeAuthorJoon Young Lee-
dc.contributor.affiliation인문대학 협동과정 인지과학전공-
Appears in Collections:
College of Humanities (인문대학)Program in Cognitive Science (협동과정-인지과학전공)Theses (Master's Degree_협동과정-인지과학전공)
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