The Influence of Non-Financial Motivators on Employee Retention in Public Service: A Case Study of the United Republic of Tanzania – Mainland

Abstract

For the success of an organisation, managers essentially ought to learn and reinvent their roles in motivating their multicultural and diverse workforce as a way to retain them since organisations are cash-strapped, the use of non-financial motivators may be of significance effect. This study looked at the relevance of the Motivation theories proposed by Abraham Maslow and Fredrick Herzberg and assessed the influence of non-financial motivating factors on employees retention in the Tanzania Public Service. Primary data was collected through a five-point Likert scale survey questionnaire from a sample size of 556 respondents from selected sixty three (63) public institutions. The findings of this study showed that there are differences in demographic variable relations to non-financial motivators (recognition, performance feedback, supervision and career advancement) and consequently the influence on employees retention. As employees retention is still challenging and since each employee is unique from the other, managers should not underestimate when formulating or even implementing a retention policy.