S-Space College of Social Sciences (사회과학대학) Institute of Communication Research (언론정보연구소) Journal of Communication Research (언론정보연구) Journal of Communication Research (언론정보연구) vol.45(2) (2008)
The Reform of Chinese Media System
중국 미디어 시스템의 개혁
- Bu, Yan-Fang
- Issue Date
- Journal of Communication Research, Vol.45 No.2. pp. 131-150
- With the development of Chinese market economy market mechanism is playing more and more roles in many fields. Of course the media industry is not the exception. Especially after 90's, the goals of Chinese media reform became more clearly, one is to guarantee the guidance of public opinion, the other is to advance the marketization reform positively. Based on the analysis of some main reform policies and several case studies this paper sums up four ways of Chinese media system reform. They are: partial separation, the whole transformation of system, shareholding reform and seeking to go public in the stock market.