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COMPETITION DYNAMICS IN PHARMACEUTICAL MARKET OF KAZAKHSTAN: THE BUYER POWER CASE : 카자흐스탄의 제약 시장 경쟁 현황: 구매력 중심으로

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dc.contributor.advisorSong Jiyeoun-
dc.contributor.author누르갈리예바 카밀라-
dc.date.accessioned2018-05-29T03:47:37Z-
dc.date.available2018-05-29T03:47:37Z-
dc.date.issued2018-02-
dc.identifier.other000000150294-
dc.identifier.urihttps://hdl.handle.net/10371/141706-
dc.description학위논문 (석사)-- 서울대학교 대학원 : 국제대학원 국제학과, 2018. 2. Song Jiyeoun.-
dc.description.abstractPharmaceutical market and buyer power is an interesting combination that is not well understood and is relatively under-researched. This thesis explores the implications of buyer power for prices of pharmaceutical products by examining the situation in pharmaceutical market of Kazakhstan characterized by presence of a large institutional buyer, relatively relaxed regulatory environment and competition friendly environment on the supply side. The type of buyer power is determined by using analytical framework developed by Dobson et al that distinguishes between monopsony and countervailing power of buyers. The theory states that the large buyer is capable of decreasing prices and as the analytical framework confirmed presence of a large buyer of countervailing type in Kazakhstani pharma-market this hypothesis is tested against this markets reality. In order to complete this mission, the work performs panel data analysis over seven-year period examining the relationship between buyer power and prices for 185 randomly selected pharmaceutical products purchased annually by the institutional buyer. The results only partially support the hypothesis that buyer power leads to lower prices and point to the deficiencies in our understanding of buyer power and to the potentially counterproductive power dynamics in Kazakhstani pharma-market.-
dc.description.tableofcontentsI. INTRODUCTION 10
II. CHARACTERISTICS OF PHARMACEUTICAL MARKET 15
III. LITERATURE REVIEW 17
1. EXISTING APPROACHES 17
1-1. CLASSICAL APPROACH TO COMPETITION 17
1-2. PORTERS FIVE FORCES 17
1-3. REGULATION AND ITS EFFECT 19
2. BUYER POWER & COMPETITION 23
2-1. DEVELOPMENT OF THE CONCEPT 23
2-2. DEFINITION 26
2-3. MODELS OF BUYER POWER 30
2-4. BUYER POWER IN PHARMACEUTICAL MARKET RESEARCH 34
2-5. LITERATURE REVIEW SUMMARY 38
IV. ANALYTICAL FRAMEWORK 42
1. HYPOTHESIS BUILDING 55
V. EMPIRICAL ANALYSIS 59
1. DATA EXPLORATION 59
2. INTERPRETATION 68
VI. CONCLUSION 81
1. CONCLUDING REMARKS, LIMITATIONS AND IMPLICATIONS FOR FUTURE RESEARCH 81
BIBLIOGRAPHY 87
APPENDIX 93
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dc.formatapplication/pdf-
dc.format.extent1834585 bytes-
dc.format.mediumapplication/pdf-
dc.language.isoen-
dc.publisher서울대학교 대학원-
dc.subjectbuyer power-
dc.subjectpharmaceutical market-
dc.subjectKazakhstan-
dc.subjectprice of pharmaceuticals-
dc.subjectmarket competition-
dc.subject.ddc327.17-
dc.titleCOMPETITION DYNAMICS IN PHARMACEUTICAL MARKET OF KAZAKHSTAN: THE BUYER POWER CASE-
dc.title.alternative카자흐스탄의 제약 시장 경쟁 현황: 구매력 중심으로-
dc.typeThesis-
dc.contributor.AlternativeAuthorNurgaliyeva Kamila-
dc.description.degreeMaster-
dc.contributor.affiliation국제대학원 국제학과-
dc.date.awarded2018-02-
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