S-Space Graduate School of International Studies (국제대학원) Dept. of International Studies (국제학과) Theses (Master's Degree_국제학과)
Creating Shared Value in China: Analyzing the Strategies of Samsung and Alibaba : 중국 내 공유 가치 창출 (CSV): 삼성과 알리바바의 전략 분석
Cited 0 time in Web of Science Cited 0 time in Scopus
- 국제대학원 국제학과
- Issue Date
- 서울대학교 대학원
- Corporate Social Responsibility (CSR) ; Creating Shared Value (CSV) ; Corporate Social Opportunity (CSO) ; China Samsung ; Alibaba ; Social contribution programs in China ; 기업의 사회적 책임 (CSR) ; 공유 가치 창출 (CSV) ; 기업의 사회적 기회 (CSO) ; 중국 삼성 ; 알리바바 ; 중국 내 기업의 사회 공헌 활동
- 학위논문 (석사)-- 서울대학교 대학원 : 국제대학원 국제학과, 2018. 2. 문휘창.
- Rapid economic development of China, initiated by Chinese economic reform in 1978, caused various social problems. The gap between rich and poor has been widened and environmental pollution became severe. In response to the problems, Chinese government declared Harmonious society as the new national socioeconomic vision and enforced corporate social responsibility (CSR) activities of firms in China. China Samsung and Alibaba adopted the changes proactively and sought to increase economic value while solving social problems with business method. It corresponded to creating shared value (CSV) strategies presented in Porter and Kramer (2011). However, CSV is still in introducing stage in China and few study exists which analyzed social activities of firms in perspective of CSV. Existing studies which were based on CSR did not provide appropriate explanation about business value which is gained from social activities. To fill this gap, this thesis will study social activities of China Samsung and Alibaba in perspective of CSV strategies. Through the research, comprehensive motivation and strategic value of the activities will be analyzed and improvement strategies will be provided.
- Files in This Item:
Items in S-Space are protected by copyright, with all rights reserved, unless otherwise indicated.