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The effect of direct network externality on users preference in the platform economy : 플랫폼 경제에서 네트워크 외부효과가 이용자의 선호에 미치는 영향
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.advisor | 황준석 | - |
| dc.contributor.author | 김하나 | - |
| dc.date.accessioned | 2018-11-12T01:01:04Z | - |
| dc.date.available | 2018-11-12T01:01:04Z | - |
| dc.date.issued | 2018-08 | - |
| dc.identifier.other | 000000153031 | - |
| dc.identifier.uri | https://hdl.handle.net/10371/143307 | - |
| dc.description | 학위논문 (박사)-- 서울대학교 대학원 : 공과대학 협동과정 기술경영·경제·정책전공, 2018. 8. 황준석. | - |
| dc.description.abstract | In our society, the industrial economy has been mainstream | - |
| dc.description.tableofcontents | Chapter 1. Introduction 1
1.1 Research motivation 1 1.2 Research purpose and outline 4 Chapter 2. Network externality in the platform economy: A literature review and research framework 7 2.1 Introduction 7 2.2 Importance of solving information asymmetry 9 2.3 Network externality 12 2.3.1 Social learning theory in the concern of network externality 12 2.3.2 Network externality 15 2.4 Platform economy 18 2.4.1 Characteristics of platform economy 18 2.4.2 Firm centered platform economy 26 2.4.3 Proposed consumer centered platform economy 30 2.5 Empirical studies of network externality in platform economy 34 2.5.1 Low degree of interaction with people and low degree of functional integration 35 2.5.2 High degree of interaction with people and low degree of function integration 36 2.5.3 Medium degree of interaction with people and degree of functional integration 43 2.5.4 Low degree of interaction with people and high degree of functional integration 47 2.6 Conclusions and future research agenda 50 Chapter 3. The impact of number of users as network externality in online game 52 3.1 Introduction 52 3.2 Background and theoretical foundation 55 3.2.1 Network externality measurement 55 3.2.2 User gratification theory and self determination theory 57 3.3 Research model & hypotheses 59 3.4 Survey and estimation results 64 3.4.1 Survey and data 64 3.4.2 Estimation results 68 3.5 Discussion 79 Chapter 4. The efficiency change of sellers across the diffusion of transaction platform securing the customers 83 4.1 Introduction 83 4.2 Network externality on platforms 86 4.3 Hotel industry and its platforms 88 4.4 Methodology 92 4.4.1 Stochastic frontier analysis 92 4.4.2 Meta-frontier analysis 94 4.5 Data and results 97 4.5.1 Data 97 4.5.2 Estimation results 99 4.6 Conclusion 103 Chapter 5. How do potential consumers assuage uncertainties of emerging technology Consumer preference and acceptance on an autonomous vehicle 107 5.1 Introduction 107 5.2 Literature review 109 5.2.1 Network externality based on social learning theory 109 5.2.2 Consumers attitudes toward an autonomous vehicle 111 5.3 Methodology and data 113 5.3.1 Survey design 113 5.3.2 Model specification 121 5.3.3 Data description 123 5.4 Results 125 5.4.1 Estimated results 125 5.4.2 Market simulation 129 5.5 Discussion 132 Chapter 6. Overall conclusion 136 6.1 Summary and policy Implications 136 6.2 Contribution and limitations 140 Bibliography 145 Abstract (Korean) 187 | - |
| dc.language.iso | en | - |
| dc.publisher | 서울대학교 대학원 | - |
| dc.subject.ddc | 658.514 | - |
| dc.title | The effect of direct network externality on users preference in the platform economy | - |
| dc.title.alternative | 플랫폼 경제에서 네트워크 외부효과가 이용자의 선호에 미치는 영향 | - |
| dc.type | Thesis | - |
| dc.description.degree | Doctor | - |
| dc.contributor.affiliation | 공과대학 협동과정 기술경영·경제·정책전공 | - |
| dc.date.awarded | 2018-08 | - |
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