Publications
Detailed Information
Strategies for Offline Retailers Considering Showrooming Behavior : Showrooming을 고려한 오프라인 채널의 전략
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.advisor | 문일경 | - |
| dc.contributor.author | 이기현 | - |
| dc.date.accessioned | 2018-12-03T01:52:44Z | - |
| dc.date.available | 2018-12-03T01:52:44Z | - |
| dc.date.issued | 2018-08 | - |
| dc.identifier.other | 000000153077 | - |
| dc.identifier.uri | https://hdl.handle.net/10371/144137 | - |
| dc.description | 학위논문 (석사)-- 서울대학교 대학원 : 공과대학 산업공학과, 2018. 8. 문일경. | - |
| dc.description.abstract | Customers often visit an offline store to experience products but make a purchase online at a lower price. This
behavior, called showrooming, is perceived as a tremendous threat to offline retailers | - |
| dc.description.abstract | therefore, the pricing of a product available for offline shopping and the corresponding pricing of it online were addressed considering showrooming. Specifically, pricing in three channel structures and the strategies of price matching and exclusive product assortment are investigated. Findings reveal that, for a channel structure centralized around an offline channel, offline sellers can control showrooming. In addition, price matching may lead to reduced showrooming. | - |
| dc.description.tableofcontents | Chapter 1 Introduction 1
1.1 Contribution 4 1.3 Organization of the Thesis 5 Chapter 2 Literature Review 6 2.1 Literature Review on Showrooming 6 Chapter 3 Basic Model and Modification of the Channel Structure 9 3.1 Wholesaler with Online and Offline Retailers 9 3.2 Customers 10 3.3 Demand 13 3.4 Basic Pricing Game and Purchase Process 16 3.5 Analysis 18 Chapter 4 Modification of the Channel Structure 22 4.1 Online and Integrated Offline Retailers 23 4.2 Centralized Muntichannel 25 4.3 Analyses of Defferent Channel Structures 26 Chapter 5 Strategies Applied in Practice 32 5.1 Model Considering Price Matching 34 5.2 Analysis of the Price Matching Strategy 37 5.3 Model Considering Exclusive Product Assortment 41 5.4 Analysis of the Exclusive Priduct Assortment Strategy 44 Chapter 6 Conclusion 47 6.1 Conclusions and Implications 47 6.2 Limitations and Future Work 49 Bibliography 50 국문초록 55 | - |
| dc.format | application/pdf | - |
| dc.format.medium | application/pdf | - |
| dc.language.iso | en | - |
| dc.publisher | 서울대학교 대학원 | - |
| dc.subject.ddc | 670.42 | - |
| dc.title | Strategies for Offline Retailers Considering Showrooming Behavior | - |
| dc.title.alternative | Showrooming을 고려한 오프라인 채널의 전략 | - |
| dc.type | Thesis | - |
| dc.description.degree | Master | - |
| dc.contributor.affiliation | 공과대학 산업공학과 | - |
| dc.date.awarded | 2018-08 | - |
- Appears in Collections:
- Files in This Item:
Item View & Download Count
Items in S-Space are protected by copyright, with all rights reserved, unless otherwise indicated.