Author
Showing results 1 to 3 of 3
Lee, Mi Hyun; Kim, Su Jung; Yoon, Sang-Hyeak; Park, Sungho
Journal of Advertising, Vol.51 No.1, pp.76-84
Christopher, Ranjit M.; Park, Sungho; Han, Sang Pil; Kim, Min-Kyu
Information Systems Research, Vol.33 No.2, pp.399-412
Lee, Sanghak; Kim, Sunghoon; Park, Sungho
Quantitative Marketing and Economics, Vol.20 No.2, pp.141-178