Publications
Detailed Information
Process is What Matters: Effects of Nominal Value and Accumulation Trend on Consumer Loyalty toward Reward Program : 명목 가치와 적립 경향성이 보상 프로그램에 대한 고객 충성도에 미치는 영향
DC Field | Value | Language |
---|---|---|
dc.contributor.advisor | 이유재 | - |
dc.contributor.author | 박유진 | - |
dc.date.accessioned | 2019-06-25T15:08:07Z | - |
dc.date.available | 2019-06-25T15:08:07Z | - |
dc.date.issued | 2012-02 | - |
dc.identifier.other | 000000001066 | - |
dc.identifier.uri | https://hdl.handle.net/10371/154493 | - |
dc.identifier.uri | http://dcollection.snu.ac.kr/jsp/common/DcLoOrgPer.jsp?sItemId=000000001066 | - |
dc.description | 학위논문 (석사)-- 서울대학교 대학원 : 경영학과, 2012. 2. 이유재. | - |
dc.description.abstract | Existing research shows the effects of a mere existence of a medium on consumers attitude. Through a point accrual scenario study, the effect of nominal value of a medium on program loyalty and moderating role of point accumulation trend were examined. The results showed that nominal value of a medium and point accumulation trend affects loyalty towards a reward program. Consumers who received a medium with larger nominal value perceived a reward as more valuable than those who received a medium with smaller nominal value. Consumers preferred a reward program with increasing accumulation trend than that with decreasing trend.
Keywords: Medium, Nominal Value, Improvement Preference, Decision Making, Reward Program, Program Loyalty | - |
dc.format.extent | 36 | - |
dc.language.iso | eng | - |
dc.publisher | 서울대학교 대학원 | - |
dc.subject.ddc | 658 | - |
dc.title | Process is What Matters: Effects of Nominal Value and Accumulation Trend on Consumer Loyalty toward Reward Program | - |
dc.title.alternative | 명목 가치와 적립 경향성이 보상 프로그램에 대한 고객 충성도에 미치는 영향 | - |
dc.type | Thesis | - |
dc.type | Dissertation | - |
dc.contributor.AlternativeAuthor | Eujin Park | - |
dc.description.degree | Master | - |
dc.contributor.affiliation | 경영학과 | - |
dc.date.awarded | 2012-02 | - |
dc.contributor.major | 마케팅 | - |
dc.identifier.holdings | 000000000006▲000000000011▲000000001066▲ | - |
- Appears in Collections:
- Files in This Item:
- There are no files associated with this item.
Item View & Download Count
Items in S-Space are protected by copyright, with all rights reserved, unless otherwise indicated.