The Effects of Sweet Taste on Object Perception

Abstract

Recent research on embodied cognition has proposed that bodily states have a profound impact on the encoding of information and its retrieval. Building on such literature, the current research proposes that people will perceive objects as sweeter when incidentally tasting something sweet. Specifically, it is predicted that people will perceive objects as having a greater rating of sweetness related characteristics (e.g., warm, kind, and charming) when they taste something sweet compared to those who dont taste anything.