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Open platform adoption in regard to complementors

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Authors
황진석
Advisor
강진아
Major
협동과정 기술경영·경제·정책전공
Issue Date
2012-02
Publisher
서울대학교 대학원
Description
학위논문 (석사)-- 서울대학교 대학원 : 협동과정 기술경영·경제·정책전공, 2012. 2. 강진아.
Abstract
With the advent of the Smartphone, complementors are becoming important. So, open source platforms focusing on complementors can be an effective catch-up strategy for speeding up the technology adoption process. To see this, the competition between an open source platform and a proprietary platform is assumed. Then a 2ⅹ2 extensive game is used to simulate nth manufacturer and software firms decision to choose platforms to develop products. They are assumed to bounded rational because of uncertainty of technological development. It is analyzed with respect to market share, expenditure from each platform and degree of diversity from product life cycle. To focus on the impact of complementors strategic behaviors, the assumption of winner takes it all is controlled. Result show the importance of initial condition that high open platform market share with small difference between each market increases the possibility of selecting open platform. Moreover they indicate that collaborators tend to select the open platform with high rents from the proprietary platform, low cost from the open platform and diverse products.
Language
eng
URI
https://hdl.handle.net/10371/155872

http://dcollection.snu.ac.kr/jsp/common/DcLoOrgPer.jsp?sItemId=000000000016
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College of Engineering/Engineering Practice School (공과대학/대학원)Program in Technology, Management, Economics and Policy (협동과정-기술·경영·경제·정책전공)Theses (Master's Degree_협동과정-기술·경영·경제·정책전공)
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