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공신력(公信力)(Source Credibility)의 개념(槪念)과 그 효과(效果)에 관(關)한 소고(小考) : A Critical Review of the Concept and the Effects of Source Credibility
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- Authors
- Issue Date
- 1973
- Citation
- Journal of Communication Research, Vol.10, pp. 55-81
- Keywords
- prestige suggestibility ; source credibility ; opirion leadership
- ISSN
- 1738-6195
- Language
- Korean
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