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College of Business Administration/Business School (경영대학/대학원)
Dept. of Business Administration (경영학과)
Theses (Master's Degree_경영학과)
공연예술시장에서 온라인 소비자 리뷰 의존도에 영향을 미치는 요인
Factors influencing on reliance on online consumer reviews in performing arts industry : focusing on performance and consumer characteristics
- Issue Date
- 2011-02
- Publisher
- 서울대학교 대학원
- Keywords
- 공연예술 ; 온라인 소비자 리뷰 의존도 ; 공연인기도 ; 공연제작국가 ; 공연사전지식 ; 구매주체 ; performing arts ; reliance on online consumer reviews ; popularity ; prior knowledge
- Description
- 학위논문 (석사)-- 서울대학교 대학원 : 경영학과, 2011.2. 김상훈.
- Language
- kor
- URI
- https://hdl.handle.net/10371/156947
http://dcollection.snu.ac.kr:80/jsp/common/DcLoOrgPer.jsp?sItemId=000000029451
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