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공연예술시장에서 온라인 소비자 리뷰 의존도에 영향을 미치는 요인
Factors influencing on reliance on online consumer reviews in performing arts industry : focusing on performance and consumer characteristics

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Authors
황선영
Advisor
김상훈
Major
경영학과
Issue Date
2011-02
Publisher
서울대학교 대학원
Keywords
공연예술온라인 소비자 리뷰 의존도공연인기도공연제작국가공연사전지식구매주체performing artsreliance on online consumer reviewspopularityprior knowledge
Description
학위논문 (석사)-- 서울대학교 대학원 : 경영학과, 2011.2. 김상훈.
Language
kor
URI
https://hdl.handle.net/10371/156947

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College of Business Administration/Business School (경영대학/대학원)Dept. of Business Administration (경영학과)Theses (Master's Degree_경영학과)
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