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(The) Role of perceived enjoyment and usefulness in customer participation intention : 고객참여의도에 인지된 즐거움과 유용성이 미치는 역할 : Regulatory Fit의 설득효과를 중심으로
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- Authors
- Advisor
- 이유재
- Major
- 경영학과
- Issue Date
- 2011-02
- Publisher
- 서울대학교 대학원
- Keywords
- 고객참여 ; 인지된 즐거움 ; 인지된 유용성 ; Regulatory fit ; Customer participation ; Perceived enjoyment ; Perceived Usefulness
- Description
- 학위논문 (석사)-- 서울대학교 대학원 : 경영학과, 2011.2. 이유재.
- Language
- eng
- URI
- https://hdl.handle.net/10371/156967
http://dcollection.snu.ac.kr:80/jsp/common/DcLoOrgPer.jsp?sItemId=000000029455
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