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Desire to avoid cheap impression
쿠폰 가시성이 쿠폰 상환의도에 미치는 영향

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Authors
김희령
Advisor
이유재
Major
경영학과
Issue Date
2011-02
Publisher
서울대학교 대학원
Keywords
쿠폰 상환궁색한 인상자기 감시성쿠폰 가시성Coupon redemptionCheap impressionSelf-monitoringCoupon visibility
Description
학위논문 (석사)-- 서울대학교 대학원 : 경영학과, 2011.2. 이유재.
Language
eng
URI
http://hdl.handle.net/10371/156975

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College of Business Administration/Business School (경영대학/대학원)Dept. of Business Administration (경영학과)Theses (Master's Degree_경영학과)
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