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I love my gift : Increased brand loyalty on gift-received brands and effects on post-purchase behavior
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.advisor | 박기완 | - |
| dc.contributor.author | 윤여진 | - |
| dc.date.accessioned | 2019-07-09T15:21:08Z | - |
| dc.date.available | 2019-07-09T15:21:08Z | - |
| dc.date.issued | 2011-08 | - |
| dc.identifier.other | 000000031472 | - |
| dc.identifier.uri | https://hdl.handle.net/10371/157007 | - |
| dc.identifier.uri | http://dcollection.snu.ac.kr:80/jsp/common/DcLoOrgPer.jsp?sItemId=000000031472 | ko_KR |
| dc.description | 학위논문 (석사)-- 서울대학교 대학원 : 경영학과(마케팅 전공), 2011.8. 박기완. | - |
| dc.format.extent | 29 장 | - |
| dc.language.iso | eng | - |
| dc.publisher | 서울대학교 대학원 | - |
| dc.subject | 선물 | - |
| dc.subject | 경험재 | - |
| dc.subject | 의인화 | - |
| dc.subject | 제품 교체 | - |
| dc.subject | 브랜드 로열티 | - |
| dc.title | I love my gift | - |
| dc.title.alternative | Increased brand loyalty on gift-received brands and effects on post-purchase behavior | - |
| dc.type | Thesis | - |
| dc.type | Dissertation | - |
| dc.description.degree | Master | - |
| dc.contributor.affiliation | 경영학과(마케팅 전공) | - |
| dc.date.awarded | 2011-08 | - |
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